San Diego, CA (April 15, 2024) – Autofusion, an innovative, award-winning technology and Automotive marketing agency is proud to announce a new strategic alliance with Ewing Automotive Group of Plano, TX...
Last year’s “Car Buyer Journey” Study (a yearly survey of more than 10,000 active car shoppers and buyers, conducted by Cox Automotive) made a few things abundantly clear to most dealers we've talked to...
Are conversions on your website happening BECAUSE of your UX , or DESPITE it? In the retail automotive industry, we try to solve transportation problems, it is our core function after all, but a lot of car dealer websites these days seem to create barriers for shoppers...
Brian Pasch, author and industry leader in automotive marketing strategies, online dealer education, marketing analytics, and digital retailing is pleased to announce Autofusion, Inc. as a winner of the 2023 AWA Award in the Websites and the Rising Star categories...
Our 360º Optimization strategy combined with a VLP Vehicle Landing Page experience can help your dealership find...
We think commercial vehicle sales are long overdue for a disruption, and it appears that the people who buy those vehicles tend to agree. Commercial...
Autofusion, Inc. is celebrating 25 years! We've spent 2.5 decades designing innovative marketing solutions for car dealers and OEMs alike...
In Part 1 of this article, we covered some of the compliance aspects of review marketing...
Autofusion’s Custom Order ‘Build & Price’ software is now live and ready to be customized for...
As you no-doubt already know, it’s been a historically volatile few years in Automotive...
Learn how to avoid the exorbitant $20-30 CPL and bring your ad spends back to Earth with $7 CPL's that outperform the competition.
Facebook / META announced that they will be phasing out and discontinuing the ability of car dealers to create free...
Welcome, Automotive and SEO professionals, to the brave new frontier of Google Analytics 4 reporting! After many months spent trying to learn this new cookieless...
It’s tough out there for busy internet managers and marketing professionals at the dealership level who are trying to learn the in’s and out's...
At first glance, the new Explorations reporting feature can be quite intimidating. Since we do not have a correlated feature from Universal...
Car dealers are complex marketing entities, as such they require highly customized reports to measure and analyze their outreach efforts...
Google Analytics 4 (GA4) is here, and with it comes a host of new capabilities, features, and yes, new marketing terms to learn. One of the many things...
We really aren’t far off from the end of Google Universal Analytics (UA), sometimes also referred to as GA3. Looking around, I’m starting to get the feeling...
If you’ve spent any amount of time using Google Universal Analytics (UA) you already know what a “bounce rate” is and why it is critically important...
So, you’ve done it. Your dealership used the Google Analytics 4 setup assistant to install your new GA4 account and add the tracking code onto your website...
One of the many new and exciting features of Google Analytics 4 (GA4) is found in the Explore tab. In this article we will cover the cohort exploration...
Google Analytics 4 is an excellent event-based measurement tool, however, GA4 cannot collect all the data for all the events that happen on...
The rich conversational shopping experience provided by our TalkExpress platform is based on a concept that has defined our mission at Autofusion...
With 25 years of experience creating innovative website solutions for some of the most successful car dealerships in the U.S., Autofusion’s Complete Website Solution leads the industry...
In early 2021, dealers were experiencing higher bounce rates due to a lack of marketable inventory, Autofusion worked tirelessly to develop a first-to-market...
Since about 2015, dealer spending on SEO has increased dramatically while spending on traditional channels like T.V., Radio, and Newspaper have...
In digital marketing, sentiments like “that’s the way we’ve always done things”, simply don’t cut it. According to ARC Analytics, automotive digital advertising will...
The newest version of our Custom Order Tool, which is a “Build and Price” product configurator for car dealers, has started landing on dealer websites all over the country...
In early Spring of 2021, the retail automotive industry was suddenly faced with a nationwide production shortage on virtually all...
